Privacy

If you join the First Edition list we collect your first name and email address, and — only if you choose to give them — how long you have been training, your preferred sleeve length, the size you expect to wear, and which products interest you.

If you contact us we collect your name, email address and whatever you write to us.

That is the entire list. We do not ask for a postal address, a phone number or a date of birth, because we have nothing to do with them.

The name and email exist so we can tell you when the First Edition is released and reply if you write to us. The optional answers exist so the first production run is split sensibly between sizes and sleeve lengths rather than guessed at.

We do not build advertising profiles, we do not track you across other sites, and we do not sell or share your details with anyone.

Waitlist details are kept until the First Edition has been released and you have been told, or until you ask us to delete them. Messages sent through the contact form are kept while we deal with them and for as long afterwards as we need to answer a follow-up. Ask us to delete either and we will.

Ask and we will tell you exactly what we hold about you, correct it, or delete it. There is no form and no reason required. Every email we send carries a one-click unsubscribe.

If you are in the UK, EU or California, you have statutory rights to access, correction, deletion and portability. We apply the same standard to everyone regardless of where they live.

This site sets no analytics cookies and loads no third-party tracking scripts. Nothing about your visit is sent to an advertising network.

If that ever changes, this page changes first, and nothing will load before you have agreed to it.